Insight
In Turkiye, people drink ayran while eating hot and spicy foods. Ayran, also known as Turkish Buttermilk, reduces the feeling of spiciness, so people can eat more hot sauce.
Solution
As Heinz, we produced a limited edition Heinz branded Ayran so that people can enjoy our new hot sauce to their heart's content. This drink produced with Heinz's iconic logo and bottle and Heinz Ayran became a savior for those who tried our hot sauce.
Credit
Agency: VML Türkiye
Global CCO Innovation & EMEA CCO: Bas Korsten
Executive Creative Director: Ümit Taşlı
Creative Director: Onur Kutluer
Head of Art: Deniz Şencan
Creative Group Head: Semih Türkmen
Art Director: Özer Doğa Er, Işıl Aktaş
Copywriter: Barış Süral
Creative Motion Designer: Burak Karaoğlu