Brief: Adidas Turkey was planning to send “stay home” message to users who were used to take collective lessons and make collective sports at the gym in the pandemic period.
Strategy: In fact, we started from the insight that regular sports is an individual effort and we intended to make a call to users to make sports at their homes even they are alone.
Practice: If you decide to make sports, in fact the best partner you will have is you. Even more, if you are at home, you don’t need to make appointments with your trainer, neither with your other friends and we used a user who made sports in a design to demonstrate all hours in a day. Everyday, every hour. We encouraged user on make sports by saying the best sports partner is you.
Result: In days where the gyms are closed, we contributed the tendency to make sports at home with the users who asked programs from their trainers for sports at home.
